(Marketing & Promotion) Scroll ↓

Marketing & Promotion — OTHERSIDE Music Labs

Selected campaigns

Release strategy, playlist promotion and campaigns that take music further — to the listeners it was made for.

ILKOI Never Lose

Campaign 01Music Marketing & Playlist Promotion

In collaboration with Open Sound Studio, a Swiss music production company, OTHERSIDE developed and executed a playlist promotion campaign for their artist ILKO and his track “I Never Lose”.

Streams across all platforms

Spotify listeners added it to their library

Saves on Spotify

Streaming platforms with playlist placements

(Placements)

Spotify
Apple Music
Deezer
YouTube Music

Through a targeted promotion strategy, we secured playlist placements across Spotify, Apple Music, Deezer and YouTube Music, helping the track reach a wider international audience.

The campaign generated approximately 150,000 streams across all platforms. On Spotify alone, the track was added to the libraries of 6,110 listeners and saved by nearly 4,000 users, demonstrating strong audience engagement and lasting interest in the release.

Client: Open Sound Studio, Switzerland
Artist: ILKO
Release: “I Never Lose”
Services: Music Marketing, Playlist Promotion

Kiss dé GroôveAll I See

Campaign 02Music Marketing & Playlist Promotion

Through a targeted playlist promotion campaign, OTHERSIDE helped Kiss dé Groôve reach a wider audience across major streaming platforms.

Streams across all platforms

Organic views on YouTube, with no video promotion or paid ads

The campaign generated nearly 80,000 streams across all platforms, while the track’s music video gained almost 60,000 organic views on YouTube — without any direct video promotion or paid advertising.

A campaign driven by playlist exposure, audience discovery and genuine listener engagement.

Artist: Kiss dé Groôve
Release: “All I See”
Services: Music Marketing, Playlist Promotion

I Never LoseILKO

All I SeeKiss dé Groôve

ILKOI Never Lose

Kiss dé GroôveAll I See